How the business is marketed should be outlined at the recruitment planning stage.  This is often seen as time consuming and ignored but I cannot stress enough how important this is.

This is your opportunity to ensure the message the recruiter has is correct and influence how that message is defined.  The hallmark of a good recruitment campaign will go further than matching a CV to a job description. 

How we market a business to candidates is bespoke, will be agreed with you beforehand, and will generally include:

  1. Validate your requirements and fit for the business;
  2. Identifying the candidate profile;
  3. Know the business;
  4. Be clear on the opportunity and business ‘value proposition’;
  5. Use the correct language;
  6. Build a candidate pool;
  7. Ensure a consistent message throughout the candidate experience; and
  8. Follow up with you and the candidate.