Saj Akbar
The woman behind the brand
THE WOMAN
Saj is a rare thing in the world of recruitment: A lioness, not a shark. There’s no killer instinct but there is a level of fight in her that you only find in the protective female leader of the pride.
From CEO to first time jobber, Saj believes all people are equal. Everyone gets the same version of her and that version is smart, genuinely caring, funny and unequivocally forthright. She will go the extra mile for you that you may expect from close friends, but you’re pleasantly surprised to get it from a recruiting expert. She really is there for you as a person; you are not just another candidate or employer being passed along the conveyor belt.
A quote you can often hear her saying is “If you don’t like how things are, change it! You’re not a tree.” – Jim Rohn. Saj gently pushes you into challenging yourself on what you really want – whether as a candidate or a recruiter. She’ll share her honest views with you and goes above and beyond to bring together the match that is right for you. She is people-driven, not profit-driven.
The valuable lesson that her corporate background taught her was the importance of personal development. Saj believes if you’re not improving and learning then you are doing yourself a great disservice; an outlook which has meant she has always invested in her own development. Over the last decade she has spent £79,496 (not including travel and hotel) on developing her professional skills and once travelled over a 1,000 miles to attend a workshop for a day!
When she’s not working, Saj can be found at Rossendale Radio where she presents Saturday Brunch and Show Business, walking with her dog, planning her next renovation project or bingeing on a boxset.
THE BRAND
Saj Akbar the woman and Saj Akbar the brand are pretty much one and the same. Saj’s personal ethic is the DNA of the business.
Candidates and coaching clients typically turn into hiring managers, business leaders or business owners and they always come back to Saj when the need arises. No one ever takes Saj’s number out of their phone.
She knows her stuff and importantly, how to make it work for you. Recruit, Coach, Inspire runs through everything that happens at Saj Akbar.
That smile you see is real and it’s the smile she gets from seeing a job well done. You’ll be smiling too.

